There are different ways of retrieving the chatterbait which makes it an interesting lure. Some will pull it in for a bit, reel in the slack and repeat. Lots of action from the lure when doing this. You can also just reel it in which provides a consistent action. If there's a weedline slow it down right when ya get to the edge of the weeds....fish will pounce on it as it's on the verge of "escaping".